MUSE Silver

2024

Brassfield Wine Enthusiast Ads

Entrant Company

WineGlass Marketing

Category

Advertising - Magazine Ad (Campaign)

Client's Name

Brassfield Estate Winery

Country / Region

United States

Brassfield Estate Winery is not your typical California winery. The stories began to unfold when the agency was introduced to the brand. The owner felt so strongly about forest conservation that when the initial trees were cleared to make the vineyard, they stacked, dried, and saved them to build the winery and hospitality center. The vineyard workers care so much about the wildlife that after seeing rabbits and deer snagged in wire fences, they remove all fencing around their entire 500+ acres. The estate manager, passionate about water use, installed 20 miles of pipe around the vineyards and dug a 100-acre water reservoir to collect rainwater. The winemaker is so particular about his craft that Brassfield is one of the very few wineries that is 100% estate produced - meaning no one has touched the wines except at the winery. Their team is like family; many have been with the winery for decades. Oh, and did we mention they also are located on and own their own volcano?

They are truly remarkable in every way, so we knew our ads had to be, too. Our campaign for the Wine Enthusiast set out to highlight those unique stories and declare that Brassfield Estate truly is “Above and Beyond.”

Credits

President / Brassfield Estate
Chris Baker
General Manager / Brassfield Estate
Jonathan Walters
President / WineGlass Marketing
Susan DeMatei
Head of Strategy / WineGlass Marketing
Gaynor Strachen Chun
Account Executive / WineGlass Marketing
Brittany Monk
Designer / WineGlass Marketing
Tony Fung He
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