MUSE Platinum

2024

David Tao Soul Power II 2024 World Tour

Entrant Company

B'IN LIVE CO.,LTD.

Category

Event - Concert

Client's Name

Great Entertainment Ltd.

Country / Region

Taiwan

In 2003, David Tao's Soul Power concert was hailed as a legendary performance. Eleven years later, "Soul Power II" seeks to recapture the essence of live music and soul. Rather than a remake or upgrade but a recognition and understanding of the creator's unique spirit, driving an unseen force within the audience and crafting a heartfelt experience for this era's concert-goers.
Both versions of the Soul Power concert, I and II, are centered on the theme of "love," aiming to provide the audience with love and strength amidst a chaotic world. Inspired by the Old Testament story of the Tower of Babel, the program uses "love" as a universal language to break regional barriers and connect people worldwide.
The stage design features an 8-meter circular turntable with eight column structures forming a tower-like shape. The dual-sided LED screens utilize the turntable's multi-angle to create a naked-eye 3D effect. The lighting structure uses PIXEL LINE to shape the tower, with ACME XP-20R and strobe lights adding visual extension. The custom-built lifting mechanism includes LED screens on the rising frames, enhancing the visual impact during elevation.
David Tao's performances are renowned for their dynamic live energy. To appeal to a wide audience, the program seamlessly blends classic hits with interactive elements to engage younger fans. Visuals and songs incorporate playful puns, enhancing audience resonance and interaction. In Soul Power II, many segments are flexible, adapting to the live atmosphere and sparking spontaneous musical moments with the band. The stage and visual design reflect this musical essence, effortlessly drawing the audience into the performance.
The concept of "Soul Power" has evolved from 2003 to 2024, symbolizing ongoing growth and change. The stage design, from the tower structure to the Layher on both sides, reflects this "unfinished" concept.
Unlike traditional shows with a structured flow, Soul Power II begins in the purest musical form, with David Tao opening with just a guitar. Starting with the classic "Runaway," and explores life issues, followed by nostalgic hits like "Regular Friends," "Reimagined," and "Blue Moon," taking the audience back to the golden era.

Credits

Creative Direction
B'in Live
Producer
Tsung-Chun Yang
Executive Producer
Crystal Chuang
Executive Director
Ruru Yang
Executive Assistant
Yuyu Guo / Chan-Jung Liao / Yi-Hsin Chen
Technical DirectorTechnical Director
Guo-hao Zhou
Visual Content Design
RAQOON STUDIO / SANYIN VISUAL ART LAB / YINGYU PRODUCTION / REDPILL / Brat Wu / Yun-Tsan Lin / Faustine Huang / Guo Wei Qiu / Charlie Lin
VJ Operator
Yu-Hsiang Cheng / Gy Sean / Brat Wu / Fangchun Wang / Jason Ling
Lighting Design
(ANH Design) SHEN Hwua-Hwua / Ssuchi Chen / Gamehome Sun
Lighting Assistant
(ANH Design) Hong-Lin Lu / Daniel Chen
Stage Design
(R.W STUDIO) Roni Wu
Multi Camera Director
Guangtoe Wu / Gong Zhang
Multi Camera Assistant Director
MengYun Hu / ChingFan Chang
More Platinum Winners
Video
2024
MUSE Advertising Awards - 'The Great Wave off Kanagawa' by Hokusai - SCADclass Ep.109

Entrant Company

Savannah College of Art and Design

Category

Video - Cultural

Country / Region

United States

Video
2024
MUSE Advertising Awards - Mr. Beaver's Yule Log

Entrant Company

Tonic DNA

Category

Video - Animation

Country / Region

Canada

Video
2024
MUSE Advertising Awards - Rocket Mortgage Holiday Motion  Graphics

Entrant Company

Rocket Central

Category

Video - Motion Graphics

Country / Region

United States

Video
2024
MUSE Advertising Awards - 'The Great Wave off Kanagawa' by Hokusai - SCADclass Ep.109

Entrant Company

Savannah College of Art and Design

Category

Video - Art & Design

Country / Region

United States