MUSE Silver

2024

McGuffin Creative Group Best Small Agency Entry

Entrant Company

McGuffin Creative Group

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Client's Name

Country / Region

United States

McGuffin Creative Group is the creative services resource for banks, financial services and healthcare organizations investing to grow their brands, maximize market impact and connect with consumers seeking clarity in the midst of complexity. Founded in 2004, our purpose is to help financial service and healthcare organizations empower people to make better decisions around the pivotal moments of their lives. Made up of 23 dedicated employees, we work with clients like Visa, Mayo Clinic, BMO Harris and more to bring their websites, digital ads and print communications to life. We’ve won many industry awards for our work, including recently Healthcare Ad Awards, Communicator Awards, MUSE Creative Awards and Davey Awards.
McGuffin listens to and values our employees greatly. We have an average employee tenure of 6 years. We live by our company values:
Do smart work - Observe challenges at arm’s length to get the best perspective. Practice diplomacy- Approach every interaction with respect, kindness and decency. Walk with humble confidence - Modesty is the oil that keeps our machine running. Stay driven -Commitment is built on dedication and follow-through.
Seek to help - Celebrate good thinking, then collaborate to build something great.
Our client relationships endure because of the trust we build with them over time. Our clients often bring us along with them on new ventures because of this; we consider many of them good friends.
Through The McGuffin Grant we give $30,000 in in-kind services to a nonprofit helping people or the planet every year. This year, we’re working with On Angels’ Wings, an incredible organization that provides therapeutic photography and grief counseling services to families with medically fragile children. In summary, McGuffin is a special place to work for and with. Not only do we produce award-winning, results-driving work for our clients, but we also attract the best people in the business. We don’t take ourselves too seriously, but understand the impact of the work we do with healthcare and financial clients on people’s lives. This is our 20th year in business and we’re evolving to be the best version of McGuffin yet.

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