2024
Entrant Company
Category
Client's Name
Country / Region
Following the theme of "ZEEKR Art Gallery," from version 1.0 to 3.0, the "ZEEKR Art Gallery" has continuously been enhanced and upgraded, creating ZEEKR art with ultimate technology. This time, we have subverted the previous color standards by boldly using the brand color of ZEEKR cars, "Energy Orange." By crafting a new space, "orange box," through color and material, we aim to highlight the uniqueness of the ZEEKR brand, becoming a brand-new visual symbol for the brand.
In order to upgrade the IP of the "ZEEKR Art Gallery," we collaborated with the Central Academy of Fine Arts to co-design the ZEEKR booth, integrating various art forms such as creative paintings, original sculptures, digital art, interactive technology, and botanical installations. This allows vibrant art to intertwine with warm technology, ultimately conveying the beauty of ZEEKR's artistic realm.
Credits
Entrant Company
Initium Creative
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
Enlyte
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
5280 Branding
Category
Website - Website Redesign (NEW)
Country / Region
United States
Entrant Company
Zbra Studios
Category
Website - Live / Virtual Events (NEW)
Country / Region
United States