ZEEKR Booth at Beijing Motor show 2024

Following the theme of "ZEEKR Art Gallery," from version 1.0 to 3.0, the "ZEEKR Art Gallery" has continuously been enhanced and upgraded, creating ZEEKR art with ultimate technology. This time, we have subverted the previous color standards by boldly using the brand color of ZEEKR cars, "Energy Orange." By crafting a new space, "orange box," through color and material, we aim to highlight the uniqueness of the ZEEKR brand, becoming a brand-new visual symbol for the brand.
In order to upgrade the IP of the "ZEEKR Art Gallery," we collaborated with the Central Academy of Fine Arts to co-design the ZEEKR booth, integrating various art forms such as creative paintings, original sculptures, digital art, interactive technology, and botanical installations. This allows vibrant art to intertwine with warm technology, ultimately conveying the beauty of ZEEKR's artistic realm.