MUSE Silver

2024

Li Qingqing

Entrant

E·POP

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

Country / Region

Fang Dehe (Beijing) Cultural Development Co., Ltd. is dedicated to the promotion of cultural and artistic endeavours, as well as the introduction of exceptional intellectual property artworks from both domestic and international sources. The company boasts several intellectual property brands, one of which is represented by Li Qingqing from the Mountain and Sea series, a figure from the epitome of women in Song Dynasty.

Li Qingqing's character is inspired by the historical figure Li Qingzhao from the Song Dynasty, with an emphasis on her unwavering determination and independence, portraying a rare and admirable portrayal of a talented and resilient woman. The accompanying short stories are designed to evoke a sense of healing, engagement, resonance, and lightheartedness. Our goal is to showcase characters with unique qualities and a rich cultural background, inspiring others with the influence of role models. These characters are depicted as independent, intelligent individuals who consistently play pivotal roles during critical moments.

Li Qingqing is depicted as a literature enthusiast who aspires to become a literary star, often engrossed in literary texts. However, her talent is juxtaposed with a slightly aloof demeanour. Liu Dazhuang, her Samoyed pet, has a warm nature but displays remarkable protective instincts when it comes to Li Qingqing. Their relationship unfolds as a story of devotion and resilience.

Credits

IP Content Curation
Jun Liu
IP Image Design
Lingxuan Kong
IP Product Peripheral Design
Wenyu Wang
IP Prop Design
Ziyan Wang
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