Mayo Clinic Alumni Magazine (Issue 1, 2024)

Mayo Clinic publishes a quarterly print magazine, Alumni, to highlight the remarkable accomplishments of its alumni. This magazine reaches over 36,000 physicians and scientists across 83 countries and all 50 states, aiming to inspire and inform its readers. To elevate the visual design, McGuffin Creative Group was entrusted with creating a powerful, modern editorial storytelling piece.

The first issue of the 2024 Mayo Clinic Alumni magazine focused on public service, a reflection of Mayo Clinic’s deep-rooted commitment to community health that began with the Mayo brothers in 1884. Today, Mayo Clinic’s dedication to public service continues to be a cornerstone of its care. This commitment is evident in its comprehensive programs addressing the opioid epidemic and patient-centered research initiatives, including HIV treatment and tackling prevalent health issues affecting immigrants and refugees.

This inaugural 2024 issue employs strong and powerful imagery to convey the stories of Mayo Clinic’s alumni, who continue to champion public health work and service both within and beyond the clinic’s walls. The dedication from alumni and staff solidifies Mayo Clinic's status as the number-one ranked healthcare institution in the U.S. In addition to bold and authentic editorial photography, the magazine features custom-commissioned artwork from renowned illustrator Eiko Ojala, providing a cohesive visual narrative for the issue’s stories.

When published this issue received high praise from Mayo Clinic alumni and internal stakeholders, celebrated as a beautiful and eye-catching edition that effectively conveys Mayo Clinic’s enduring commitment to public service.