Manchester Printworks - Immersive digital environment

Responding to evolving leisure market trends and the expectations of modern audiences, the newly refurbished Manchester Printworks delivers a unique content-led experience with a fully immersive and interactive environment, on a scale not found elsewhere in the UK.
The centrepiece is a spectacular 1,000m² LED ceiling - the largest in Europe - and this innovative media architecture integrates with lighting, audio and creative content to deliver an awe-inspiring experience that evolves from day to night.
ADI conceptualised and produced a huge variety of content-driven experiences for the ceiling, from vast AI generative animations to heart-stopping, story-led video. Every piece is designed to bring the huge digital canvas to life and evolve the experience for visitors, including seasonal extravaganzas and beautiful atmospheric content that have established the venue as a must-see attraction in Manchester.