MUSE Platinum

2024

Manchester Printworks - Immersive digital environment

Entrant Company

www.adi.tv

Category

Experiential & Immersive - Business to Consumer

Client's Name

Printworks, Manchester

Country / Region

United Kingdom

Responding to evolving leisure market trends and the expectations of modern audiences, the newly refurbished Manchester Printworks delivers a unique content-led experience with a fully immersive and interactive environment, on a scale not found elsewhere in the UK.
The centrepiece is a spectacular 1,000m² LED ceiling - the largest in Europe - and this innovative media architecture integrates with lighting, audio and creative content to deliver an awe-inspiring experience that evolves from day to night.
ADI conceptualised and produced a huge variety of content-driven experiences for the ceiling, from vast AI generative animations to heart-stopping, story-led video. Every piece is designed to bring the huge digital canvas to life and evolve the experience for visitors, including seasonal extravaganzas and beautiful atmospheric content that have established the venue as a must-see attraction in Manchester.

Credits

ADI
Jim Lynch
ADI
Gemma Edmondson
ADI
Jamie McGee
ADI
Shaun Timmins
ADI
Nick Finney
ADI
Chris McKendrick
ADI
Amina Sidat
ADI
Oliver Brindley
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