MUSE Silver

2024

Password of Heart Sutra: Mandarin Phonetic Symbols

Entrant Company

hufax arts / FJCU

Category

Typography - Motion

Client's Name

Pundarika Ltd.

Country / Region

Taiwan

Taiwan is currently the only place in the world that uses phonetic symbols. This is a character with imagery and imagination.
We accepted the client's commission to redesign a series of Heart Sutra classics with modern techniques.
I thought: maybe symbols are not just building blocks of words, but codes to the universe. Through the reinterpretation of phonetic symbols, the Buddhist Heart Sutra, which has a history of thousands of years and is profound, presents a modern and futuristic appearance. Looking forward to being noticed and loved by more young people.

Credits

Creative director
Fa-Hsiang Hu
More Silver Winners
Video
2024
MUSE Advertising Awards - Cable Rejuvenation
Southwire

Entrant Company

The DVI Group

Category

Video - Animation

Country / Region

United States

Website
2024
MUSE Advertising Awards - The World's First Smart Magnet & Canvas

Entrant Company

CONIAX

Category

Website - Web App

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Reset by Riser
Reset by Riser

Entrant Company

Octavo Designs

Category

Corporate Identity - Logos

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Batter a Bakery

Entrant Company

Anntoine Marketing and Design

Category

Corporate Identity - Logos

Country / Region

United States