2024
Password of Heart Sutra: Mandarin Phonetic Symbols
Entrant Company
hufax arts / FJCU
Category
Typography - Motion
Client's Name
Pundarika Ltd.
Country / Region
Taiwan
Taiwan is currently the only place in the world that uses phonetic symbols. This is a character with imagery and imagination.
We accepted the client's commission to redesign a series of Heart Sutra classics with modern techniques.
I thought: maybe symbols are not just building blocks of words, but codes to the universe. Through the reinterpretation of phonetic symbols, the Buddhist Heart Sutra, which has a history of thousands of years and is profound, presents a modern and futuristic appearance. Looking forward to being noticed and loved by more young people.
Credits
Entrant Company
Xinyue Gu
Category
Typography - Motion
Country / Region
United States
Entrant Company
Heilongjiang Academy of forestry design & research / China Longjiang Forest Industry Group Co., Ltd.
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China
Entrant Company
Reingold
Category
Branded Content - COVID-19-Related
Country / Region
United States
Entrant Company
MAN Marketing
Category
Video - Automotive
Country / Region
United States