Celebrate the Unexpected

It can be a challenge to find a destination with unique experiences that caters to every person, and Santa Barbara makes it possible. From the thrill of glamping under the stars to the charm of befriending a llama to the serenity of sailing the glistening seas, Santa Barbara offers a range of unique opportunities that can satisfy any traveler’s desires. Despite these endless, one-of-a-kind adventures, our familiar Southern Californian audience believe they’ve seen all that Santa Barbara has to offer—and we set out to change that.

To shift this perception and elevate awareness of the city’s diverse offerings, we launched "Celebrate the Unexpected," a bold, video-centric social media campaign designed to showcase Santa Barbara as a multifaceted destination.