2024
Entrant Company
Category
Client's Name
Country / Region
It can be a challenge to find a destination with unique experiences that caters to every person, and Santa Barbara makes it possible. From the thrill of glamping under the stars to the charm of befriending a llama to the serenity of sailing the glistening seas, Santa Barbara offers a range of unique opportunities that can satisfy any traveler’s desires. Despite these endless, one-of-a-kind adventures, our familiar Southern Californian audience believe they’ve seen all that Santa Barbara has to offer—and we set out to change that.
To shift this perception and elevate awareness of the city’s diverse offerings, we launched "Celebrate the Unexpected," a bold, video-centric social media campaign designed to showcase Santa Barbara as a multifaceted destination.
Entrant Company
NBCUniversal
Category
Branded Content - Auto & Auto Services
Country / Region
United States
Entrant Company
NBCUniversal
Category
Experiential & Immersive - Business to Consumer (NEW)
Country / Region
United States
Entrant Company
Layer
Category
Video - Cinematography
Country / Region
United States
Entrant Company
NBCUniversal
Category
Social Media - Entertainment
Country / Region
United States