2019

Ziegler - Summer Skid

Entrant Company

Snapshot Interactive

Category

Strategic Program - Digital Marketing Campaign

Client's Name

Ziegler Cat

Country / Region

United States

The goal of this campaign was to generate awareness and rentals of Skid Steer equipment & accessories during the warmer summer & working months. For this campaign, we utilized a landing page featuring a custom quote generation tool, paid search campaigns, retargeting ads, and email drip campaigns. The campaign resulted in above-anticipated page traffic and use of quote tool and surpassed their lead number goals.