MUSE Silver

2024

Exit Bar VI Design

Entrant Company

ForBrand

Category

Corporate Identity - Brand Identity

Client's Name

Xiao Tao Yi Exit Bar

Country / Region

China

Exit Bar is a small tavern that primarily serves food and beverages. We named it "Exit Bar" based on the "dilemma" faced by urban youth. "Exit Bar" serves as a spiritual refuge for urbanites who feel mentally exhausted, a safe harbor away from the thorns on the path of life. By combining the word "escape" with the widely recognized warning symbol of "emergency exit," we have created a "super symbol" for Exit Bar, embodying the concept of joyful "escape" and a spiritual destination.

Credits

Creative director
liaofan sun
More Silver Winners
Website
2024
MUSE Advertising Awards - American Heart Association: National Hypertension Control

Entrant Company

DEFINITION 6, now rebranded as Bridgenext

Category

Website - Health

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - Purely Exceptional
QAHWAH CO., LTD

Entrant Company

hufax arts / FJCU

Category

Marketing & Promotional - Poster (Series)

Country / Region

Taiwan

Website
2024
MUSE Advertising Awards - AARP State Event Animated Ad 300x250

Entrant Company

AARP Brand Creative Services

Category

Website - Microsite

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - Brandeis 75th Anniversary Integrated Campaign

Entrant Company

DeVito/Verdi

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States