2024
Exit Bar VI Design
Entrant Company
ForBrand
Category
Corporate Identity - Brand Identity
Client's Name
Xiao Tao Yi Exit Bar
Country / Region
China
Exit Bar is a small tavern that primarily serves food and beverages. We named it "Exit Bar" based on the "dilemma" faced by urban youth. "Exit Bar" serves as a spiritual refuge for urbanites who feel mentally exhausted, a safe harbor away from the thorns on the path of life. By combining the word "escape" with the widely recognized warning symbol of "emergency exit," we have created a "super symbol" for Exit Bar, embodying the concept of joyful "escape" and a spiritual destination.
Credits
Entrant Company
Weining Yan, Linpei Zhang, Yizheng Wang, Jingyi Xiao
Category
Student Submission - Student Conceptual Design
Country / Region
China
Entrant Company
Boyang Hu, Beijia Zhang, Boyang Hu Art Trade Center
Category
Branded Content - Fashion & Beauty
Country / Region
China
Entrant Company
Splendid Communications, TBWA, The 7 Stars, Ginsters team
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
Entrant Company
GAF
Category
Branded Content - Email Marketing
Country / Region
United States