2024

Exit Bar VI Design

Entrant Company

ForBrand

Category

Corporate Identity - Brand Identity

Client's Name

Xiao Tao Yi Exit Bar

Country / Region

China

Exit Bar is a small tavern that primarily serves food and beverages. We named it "Exit Bar" based on the "dilemma" faced by urban youth. "Exit Bar" serves as a spiritual refuge for urbanites who feel mentally exhausted, a safe harbor away from the thorns on the path of life. By combining the word "escape" with the widely recognized warning symbol of "emergency exit," we have created a "super symbol" for Exit Bar, embodying the concept of joyful "escape" and a spiritual destination.