MUSE Gold

2024

Zoucheng industry culture Park phase Ⅱ Sign System Design

Entrant Company

Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.

Category

Outdoor Advertising - Signage

Client's Name

Jining Guangren Real Estate Co., Ltd

Country / Region

China

Zoucheng industry culture Park phase Ⅱ is an industrial heritage park transformed from Qinggang Lunan Ferroalloy General Factory. It is recognized as a part of intangible cultural heritage in Shandong. The park’s regenerated signage design incorporates elements of steel pipes to capture the industrial humanism of the 1970s.
Embracing the concept of “a heartfelt dialogue across time and space” and preserving the original ambience of the industrial site, the design utilizes pipes as key elements, breathing new life into the park. These pipes, once cold and lifeless, are now seamlessly integrated into every landscape, as part of the signage. The surfaces adopt weathering steel and stainless steel, creating a striking blend of industrial and modern aesthetics.

Credits

Creative Director
Gong Fengqi
Designer
Feng Zuguang、Cui Xiaomei、Li Shuang、Zhang Yuning、Chen Mingzhu
More Gold Winners
Corporate Identity
2024
MUSE Advertising Awards - Auntie MALAY

Entrant Company

Drawing Room Concepts

Category

Corporate Identity - Brand Identity

Country / Region

Hong Kong SAR

Video
2024
MUSE Advertising Awards - NUI Video
D-ID

Entrant Company

Headline Media

Category

Video - Branding

Country / Region

Israel

Website
2024
MUSE Advertising Awards - Glaser Weil Website
Glaser Weil

Entrant Company

Firmseek

Category

Website - Law & Legal Services

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - The Desert Said Dance Teaser Key Art

Entrant Company

barlow.agency

Category

Marketing & Promotional - Poster (Single)

Country / Region

Australia