Nanchang OCT JOYHOO fifth phase Sign System Design

Nanchang OCT JOYHOO Phase Five, located on the shores of Xiang Lake, is a commercial complex that integrates natural ecology with cultural tourism. The challenge was to incorporate the concepts of “elephant” and “urban oasis” into the signage design. By abstracting the forms of “elephant” and “forest,” we crafted a signage system that is both functional and artistically elegant, gracefully melding with its surroundings and echoing the core design vision.
Inspired by the ideals of relaxation, serenity, and a deep connection with nature, we sought to break away from the monotonous traditional designs and create a dynamic and joyful atmosphere. The signage does more than guide—it serves as artistic sculptures that enhance the landscape. Each piece, while sharing a common design language, presents its own unique character. When combined with landscape lighting, these elements together create a vibrant and dynamic spatial environment.