Travel Santa Ana Signatures

SIGNATURES
Santa Ana is made by us and for us, so a conventional corporate logo was never going to fly. Five Santa Ana artists created a signature, which came together as a cohesive set of five distinct, original logos. These expressive marks weave the vibrant ingenuity of Santa Ana’s makers and creators into the brand’s visual language. Ali Coyle, Aki Tsuneizumi, Alicia Rojas, Wendy Duong, and Brian Peterson brought their own visions, inspirations, and relationships with the city of Santa Ana into the mix. As the city evolves, we’ll continue to bring more artists into this bold mosaic of signatures.
Coyle was inspired by her daily walks around the city and the mix of architectural elements found in Santa Ana’s most iconic buildings. Its lettering combines elements of Art Deco and California Churrigueresque (Santora Building), with a subtle call out to the Spurgeon Clock Tower with the circle in the ‘A’.
Duong was inspired by the close-knit circles of families, friends, and businesses in Santa Ana. Her design utilizes loops and connected letters to convey these linked interactions.
For Peterson, his signature embodies the community, culture, and government significance of the city, which serves as the county seat of Orange County.
Rojas’s colorful signature was inspired by the bold colors, vibrancy, and colorful identity of the people of the community of Santa Ana.
Lastly, Tsuneizumi drew influence from the Asian community, paying homage to the culture of writing letters with a brush with his brush stroke design.
As the city of Santa Ana is ever-evolving, the goal of this project is to tap more local artists and continue to expand the signatures in the future.
The five signatures are interchangeable and used throughout Travel Santa Ana’s marketing efforts. The color patterns are consistent with the organization’s brand.
There are both a Travel Santa Ana and a Santa Ana versions of the signatures, along with an SA version for social media.