United States

2019

Ziegler Cat - Next Generation Machines

Entrant Company

Snapshot Interactive

Category

Content Marketing

Client's Name

Ziegler Cat

Sub-Category

Email Marketing / Newsletter

This email was part of a larger 3-part drip campaign that consisted of a ?Save the Date?, an official ?Invitation? and a ?Don?t Forget? piece that were all A/B tested through different subject lines and messaging. Aesthetically, the clean graphics coupled with the dark theme and yellow accents looked really sleek while a couple different CTAs and the ?add to calendar? functionality invited users to engage no matter their interest level. The email campaign resulted in us surpassing the client?s event registration goal and day-of-event attendance and machine sales.

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