2024
Entrant Company
Category
Client's Name
Country / Region
For Alberta Social, I aimed to design a logo that truly reflects the brand’s lively and community-focused spirit. The logo stands out with its bold use of pure Magenta, pure Cyan in the mark, and a darker shade of Cyan in the wordmark, giving it a vibrant yet balanced feel.
I chose to stack the words “Alberta” and “Social” in the wordmark, which not only enhances readability but also emphasizes the brand’s focus on community and connection. The layout makes the name feel solid and approachable, aligning perfectly with what Alberta Social stands for.
The centerpiece of the logo is a creative mix of a megaphone and a social media chat bubble. This isn’t just a cool design choice—it’s symbolic of what Alberta Social does. The megaphone represents amplifying voices, while the chat bubble is all about conversation and interaction. Together, they capture the brand’s mission to foster dynamic communication within the community.
I selected a darker shade of Cyan for the wordmark to add a touch of sophistication. It keeps the text clear and prominent, ensuring it pairs well with the bold logo mark without overwhelming it. The modern sans-serif font complements this, giving the logo a clean and contemporary look.
In the end, the Alberta Social logo is all about connection. It’s bold, memorable, and designed to resonate with the community it represents.
Credits
Entrant Company
Mackenzie Costa
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
CAA South Central Ontario
Category
Corporate Identity - Logos
Country / Region
Canada
Entrant Company
Bao Hu
Category
Publication - Publication / Other___
Country / Region
United States
Entrant Company
Techint Labs
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States