2024
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Client's Name
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Jennifer Mien Mien Lin LLC partnered with Groove Jones to bring their new interactive sculpture, “Be Still & Still Moving,” to life. We created a comprehensive brand identity, photo-realistic 3D renderings, and marketing materials for this project. We also built a state-of-the-art WebGL website to showcase this unique art piece—a futuristic tree symbolizing hope and resilience amidst the chaos of city life. The physical art installation will be built in Miami, Florida, in late 2024.
This project revealed a fascinating and unique perspective on art. Initially conceived as just the sculpture in Miami, the entire experience—from the website design and the concept frames to the music and final installation—is part of a holistic art expression.
The website, the imagery, and the auditory elements intertwine, making the entire process an integral part of the artwork itself. This multifaceted approach created an immersive experience, demonstrating that “Be Still & Still Moving” is more than just a physical sculpture but rather a comprehensive artistic journey.
Upon entering the experience, users are greeted by a sleek black landing page where they can click “enter.” The cursor, a vibrant bioluminescent orb, contrasts with the background, reflecting the thought put into brand identity development. Once inside, users encounter a bioluminescent tree structure and can scroll up or down to access information on Purpose, Connection, Guardianship, Monument, Interaction, Reflection, Contact Us, and About Us.
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Layer
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Best Agency Awards - Independent Agency of the Year
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Branded Content - Non-Profit
Country / Region
Hong Kong SAR
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Gravity Global
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Video - Sustainability & Environment
Country / Region
United Kingdom
Entrant Company
Applause
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Video - Business to Business
Country / Region
United States