Transformative Brand & Marketing Redesign Fuels 525% ROI

Ascoat is Melbourne, Australia's leading provider of industrial and commercial epoxy and resin flooring, specializing in polyurethane cement flooring, chemical and food-safe flooring, non-slip surfaces, and electrostatic discharge (ESD) flooring. With a reputation for delivering innovative and practical solutions tailored for heavy-duty and high-risk environments, Ascoat has been a trusted name in the industry for over 30 years. However, despite its strong reputation, the brand and website had become outdated, prompting the client to seek the expertise of our agency for a brand rejuvenation and lead generation campaign.

Our digital marketing strategy focused on leveraging Ascoat’s technical expertise and specialist services to reinforce its position as an industry leader. A comprehensive overhaul of the brand included a new logo, style guide, and website, all designed with top-tier user experience (UX) in mind. The digital marketing approach was underpinned by thorough keyphrase research, driving both the Google Ads and SEO strategies. The updated website prominently featured authentic in situ photos, videos, testimonials, and unique selling points to effectively showcase Ascoat’s value.

Our approach began with an in-depth Marketing & Brand Audit to understand the competitive landscape, Ascoat’s brand values, and key differentiators. This informed the development of new messaging, including headlines and taglines that resonated with customers. Tailored landing pages and optimised content were created to drive lead generation and improve SEO, ensuring a seamless user experience that encouraged immediate enquiries.

The results of this comprehensive strategy were outstanding. Enquiries increased by 97%, with a remarkable 250% increase in enquiries from organic traffic alone. Ascoat recouped the entire cost of their marketing strategy within just a few months, achieving a 525% annual ROI from their digital marketing program. The SEO efforts led to 43 keyphrases reaching the top 3 positions on Google, with 82 keyphrases ranking in the top 10. Google Ads PPC had a 9.5% CTR. The combined power of SEO and Google Ads PPC significantly enhanced the brand’s visibility in a competitive market, with the new website receiving excellent feedback from both new and existing clients.