2024

UX Designer

Entrant Company

Siyuan Ma

Category

Mobile App - GPS / Navigation

Client's Name

Country / Region

United States

Axel is a driving system aimed at empowering passengers in privately owned Level 3 & 4 autonomous vehicles (AVs). Research indicates widespread distrust and misunderstanding of autonomous driving technology largely due to a lack of transparency and concerns over ceding control to a machine. Using image recognition AI, Axel addresses these issues by gathering and communicating real-time traffic information, such as road users' presence and conditions. It also offers interactive touchpoints tailored to different driving scenarios, allowing passengers to influence the vehicle's behavior, which helps passengers feel more in control while the vehicle is in autonomous driving mode.