2024

Lumine Path Homestay Brand VI Design

Entrant Company

Xi 'an Sanyou good product culture communication Co., LTD

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

Lumine Path Homestay

Country / Region

China

Lumine Path Homestay, located in Huangshan, Anhui, has been converted from traditional local architecture while preserving a nostalgic style.
The design centers around the Chinese character “门” (door) from the Chinese name of the homestay, using geometric forms to depict the light and shadow seen through the gaps. This visual concept symbolizes the passage of time from ancient to modern, while the hazy light and shadow create an atmosphere of being shrouded in mist within the mountain forest. The overall visual identity adopts a nostalgic style to echo the architectural theme.