MUSE Platinum

2024

Bretton Woods 80th Anniversary Experience

Entrant Company

International Monetary Fund

Category

Event - Celebration Event

Client's Name

IMF

Country / Region

United States

Eighty years ago, while the world was still at war, representatives from 44 countries came together at the Bretton Woods Hotel in the mountains of New Hampshire and began to imagine a world at peace. At the heart of their rules-based system were two institutions that would give the world economy a path to greater prosperity and stability for everyone through sound economic advice, development, and – in times of crisis – a helping hand. Those ideas would soon become the World Bank and the International Monetary Fund. In July 2024, we held an event to mark the 80th anniversary of the signing of the Bretton Woods Agreement and the foundation of the IMF. As part of the anniversary, Creative Solutions designed multiple freestanding panels showcasing the IMF’s major milestones, leaders, and initiatives since its inception. Initially designed for the day, the panels proved to be so popular that they delayed the live event portion of the day. Playing in advance of a speech by Managing Director Kristalina Georgieva is a video she narrates in which she walks us through eight decades of IMF leaders meeting the world’s macroeconomic and institutional challenges head-on.

Credits

Creative Lead
Sharon Duke
Designer
Lindsey Kim
Designer
Jillian Perdos
Designer
Lanny Nguyen
Project Manager
Dan Dove
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