Abort:The Exile | 3D Horror Narratives Through Social Media

Abort: The Exile is an innovative 3D first-person horror game that transcends traditional gaming boundaries, inviting you into a journey that echoes the real-life struggles and indelible nightmares shared by countless women in Eastern Asia through immersive storytelling and unique gameplay. The challenge was to introduce this indie game to a board audience spanning from East Asia to North America.
Our marketing strategy utilizes a multi-platform approach to showcase sneak peeks of the game’s content and development process. We distribute these images across various social channels, including Instagram, the crowdfunding platform Kickstarter, and the game storefront on Steam. We carefully consider each platform's unique attributes—whether it’s Kickstarter’s ability to convey a narrative and create urgency, Steam’s robust and community-focused interface, or Instagram’s visual-centric layout. By strategically balancing the properties of each platform, from word count and layout restrictions to the intention behind our messaging, we maximize our aesthetic while seamlessly integrating it with the game’s style. Our visuals not only complement each platform’s strengths but also harmonize with one another, creating a cohesive and engaging experience across all touchpoints.
As we continue to update new content, we place a strong emphasis on maintaining visual consistency to keep our fans hyped, and curious about what’s next, ensuring each release builds anticipation and keeps our audiences engaged with the unfolding story of Abort: The Exile, setting a benchmark in using gaming as a medium for social change, blending innovative gameplay with impactful storytelling to resonate across a diverse, global audience.