2024
Entrant Company
Category
Client's Name
Country / Region
Save the Children Hong Kong crafts a short clip, "Sound of Violence", raising awareness about violence against children. Globally, it is estimated that as many as 1 billion children between the ages of 2 and 17 have encountered abuse, within the past year. In Hong Kong, there has been a worrisome upward trend of over 50% in the number of child abuse cases in 2023. To drive greater awareness and action around child protection, we collaborated with a young celebrity influencer to leverage his voice in calling on the public to safeguard the vulnerable children.
In the social media video, we cooperated with famous Hong Kong young child actor, Sean Wong, who acted as an abused child who finally committed suicided in the film "Time Still Turns The Pages". Sean successfully raised society's awareness of child abuse case and children protection issue with his performance, and was nominated for the Best Supporting Actor of Asian Film Award, Hong Kong Film Awards and Golden Horse Awards.
The video, in which Sean shared his experience portraying an abused child and called for greater societal care for vulnerable children, was widely shared, garnered over 1.6k likes and 38k+ views, and attracted numerous positive comments in support of the impactful campaign, within a week.
Credits
Entrant Company
Big House Studio
Category
Website - Cultural
Country / Region
United States
Entrant Company
Moving Bits pte ltd
Category
Video - School / Universities
Country / Region
Singapore
Entrant Company
OLTRE Magazine
Category
Publication - Magazine
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - B2B
Country / Region
United States