MUSE Gold

2024

The Sound of Violence: Anti-Child Abuse Video

Entrant Company

Save the Children Hong Kong

Category

Social Media - Celebrity & Influencer

Client's Name

Save the Children Hong Kong

Country / Region

Hong Kong SAR

Save the Children Hong Kong crafts a short clip, "Sound of Violence", raising awareness about violence against children. Globally, it is estimated that as many as 1 billion children between the ages of 2 and 17 have encountered abuse, within the past year. In Hong Kong, there has been a worrisome upward trend of over 50% in the number of child abuse cases in 2023. To drive greater awareness and action around child protection, we collaborated with a young celebrity influencer to leverage his voice in calling on the public to safeguard the vulnerable children.

In the social media video, we cooperated with famous Hong Kong young child actor, Sean Wong, who acted as an abused child who finally committed suicided in the film "Time Still Turns The Pages". Sean successfully raised society's awareness of child abuse case and children protection issue with his performance, and was nominated for the Best Supporting Actor of Asian Film Award, Hong Kong Film Awards and Golden Horse Awards.

The video, in which Sean shared his experience portraying an abused child and called for greater societal care for vulnerable children, was widely shared, garnered over 1.6k likes and 38k+ views, and attracted numerous positive comments in support of the impactful campaign, within a week.

Credits

Cheil Hong Kong
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