Squoze Brand Redesign

Situation Analysis: Squoze struggled to effectively communicate its brand identity. Outdated design elements were failing to resonate with the target audience, hindering customer engagement and overall brand perception. To strengthen brand impact, Squoze required a compelling visual identity and captivating storytelling. The Brand needed to showcase its key brand attributes and convey both functional and emotional benefits through engaging branding and communications.
Approach: We utilized our three-step process (Discover-Build-Confirm) to transform Squoze's visual and verbal identity, revitalizing its market presence and driving brand growth. Market research, competitive analysis, and targeted marketing strategies informed the project. The project included a new logo, brand messaging, branded assets, website, and bottle design.
RESULTS
New Logo: We created a modern, dynamic logo that reflects Squoze's innovative approach, embodies their core values, and visually communicates their commitment to quality and fresh ingredients.
Bottle Design: The new design elevates Squoze's premium positioning with a sleek glass bottle. Incorporating the redesigned logo and a vibrant color palette, the bottle creates a visually striking and memorable impression. The bottle's shape and feel are optimized for a superior product experience.
Brand Messaging: Our team developed a cohesive messaging framework that clearly articulates Squoze's unique value propositions.
Social Media Toolkit: We created a toolkit with templates, guidelines, and content strategies to help Squoze maintain a cohesive brand identity online.
Website: We launched a user-friendly, visually appealing website with seamless navigation, engaging content, and e-commerce capabilities to enhance user experience and drive conversions.
Brand Assets: Our team developed brochures, presentations, and promotional materials to effectively communicate Squoze’s offerings to potential clients.
Rebrand Launch Campaign: We executed a multifaceted campaign to generate excitement and awareness. The campaign included teaser promotions, social media blitzes, the website unveiling, and a sales event, all designed to maximize reach and impact.
Our team developed strategic and tactical plans to propel Squoze's growth over the next five years.