MUSE Gold

2024

QSSV

Entrant Company

Parnaso

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

QSSV

Country / Region

Spain

Queremos Ser Su Voz will altruistically advise one of the ten NGOs with the lowest budget in Spain.

The social action Queremos Ser Su Voz will altruistically advise one of the ten NGOs and foundations with the lowest budget and media impact in Spain in the areas of marketing, branding, advertising and communication for a full year. To do this, it has presented a vote open to all citizens that will be available until 27 February - World NGO Day - in which the winner will be chosen, while donations can be made to each of the selected NGOs.

The participating entities have been chosen through an analysis of the data offered by the guide to transparency and good practices of the more than 276 NGOs accredited by Fundación Lealtad. Thus, the NGOs proposed by Queremos Ser Su Voz are ADEM, Aelip, Amires, Ampara, Bokatas, Cinde, FECS, Saniclown, Soycomotu and Talisman.

As explained by the advertising agency Parnaso Comunicación, responsible for the action Queremos Ser Su Voz, these organisations fully comply with the nine principles of transparency and good practices of Fundación Lealtad and have the smallest budgets of all the accredited NGOs. The budget ranges from 55,451 euros for Saniclown to 139,286 euros for Fundación Ademe.

In this way, Queremos Ser Su Voz has focused on ten NGOs that help people with intellectual disabilities, mental health problems, hospitalised children, health and educational care in the third world, the homeless, the socially excluded and the prison population. In addition, NGOs that help people with visual impairment, lipodystrophy, multiple sclerosis and other neurodegenerative diseases have also been added.

This social initiative has offered a double possibility to help these NGOs, consisting of a donation of one euro to one or all of the institutions and a vote for the NGO that will receive advice from the independent agency Parnaso in all areas of visibility and communication for one year.

Once again launching the social action Queremos Ser Su Voz is something very exciting for all the members of the agency, as we have the opportunity to make new NGOs visible and to be able to give back to society part of what it gives us.

It is a luxury to be able to collaborate and join people much more valuable than us, people dedicated to helping the most disadvantaged. Queremos Ser Su Voz is a small action for huge causes, because a drop makes the sea grow: donate, give life, give hope, vote.

The social action has the platform https://www.queremossersuvoz.org, as well as a spot, ten posters, ten postcards, press releases and advertising on social networks.

Credits

director general creativo
Jose Arribas Leon
More Gold Winners
Integrated Marketing
2024
MUSE Advertising Awards - Living to 100
BMO Global Asset Management - Canada

Entrant Company

Capital Communications

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

Canada

Mobile App
2024
MUSE Advertising Awards - California Migration Museum
California Migration Museum

Entrant Company

California Migration Museum and Spellerberg and Associates

Category

Mobile App - Arts (NEW)

Country / Region

United States

Integrated Marketing
2024
MUSE Advertising Awards - In Good Hands Integrated Campaign

Entrant Company

Ignite2x

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Ivi Sans Display

Entrant Company

TypeType Foundry

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

United States