United States

2019

Product Launch Canelitas and Polvorones Bites

Entrant Company

Legion Advertising LLC

Category

Advertising

Client's Name

Bimbo Bakeries USA/Marinela USA

Sub-Category

Online AD Campaign

Message to convey<br>What do we want to say about the product? <br><br>(Does it have something unique? Do we want to emphasize its great flavor or presentation? Will it be available for a limited time only? ) <br><br>Communicate the product's unique size, portability, and convenience. <br>Line product. <br><br>Communication objective<br>What do we expect the consumer to do with this communication?<br>Encourage product purchase and communicate the product's new presentation.<br><br>Target<br>Who do we want to reach? <br>? First-generation Hispanics born in the US between 25 and 45 years old.<br>? Second-generation Hispanics born in the US between 13 and 34 years old; acculturated foreign-born Hispanics falling into this age bracket should be considered part of the target as well. <br>? People who purchase in convenience stores.<br>

Credits

Guillermina Saucedo
Alejando Lopez Pinedo
Eric Leon
Paula Flores
Maria Posas
Mighty Studios
More Silver Winners
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Entrant Company

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Sub Category

Information

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Canada
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Entrant Company

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Sub Category

Transportation

2019
United States
Art Institute of Colorado

Entrant Company

Mussett Multimedia

Sub Category

Religion / Spirituality

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Turkey
KoçSistem Bilgi ve ?leti?im Hizmetleri A.?.

Entrant Company

KoçSistem Bilgi ve ?leti?im Hizmetleri A.?.

Sub Category

Business to Business