MUSE Silver

2019

Product Launch Canelitas and Polvorones Bites

Entrant Company

Legion Advertising LLC

Category

Advertising - Online AD Campaign

Client's Name

Bimbo Bakeries USA/Marinela USA

Country / Region

United States

Message to convey<br>What do we want to say about the product? <br><br>(Does it have something unique? Do we want to emphasize its great flavor or presentation? Will it be available for a limited time only? ) <br><br>Communicate the product's unique size, portability, and convenience. <br>Line product. <br><br>Communication objective<br>What do we expect the consumer to do with this communication?<br>Encourage product purchase and communicate the product's new presentation.<br><br>Target<br>Who do we want to reach? <br>? First-generation Hispanics born in the US between 25 and 45 years old.<br>? Second-generation Hispanics born in the US between 13 and 34 years old; acculturated foreign-born Hispanics falling into this age bracket should be considered part of the target as well. <br>? People who purchase in convenience stores.<br>

Credits

Guillermina Saucedo
Alejando Lopez Pinedo
Eric Leon
Paula Flores
Maria Posas
Mighty Studios
More Silver Winners
Student Submission
2019
MUSE Advertising Awards - Don't Be Early
Corona Beer

Entrant Company

Brother At Home, (Brother Ad School)

Category

Student Submission - Student AD

Country / Region

Honduras

Student Submission
2019
MUSE Advertising Awards - The Parallax Banner Ad
The New York Times

Entrant Company

Miami Ad School San Francisco

Category

Student Submission - Other ___

Country / Region

United States

Website
2019
MUSE Advertising Awards - Ellucian Website
Ellucian

Entrant Company

Behavior Design

Category

Website - Professional Services

Country / Region

United States

Video
2019
MUSE Advertising Awards - JUMPSTARTER - HSBC
Alibaba Entrepreneurs Fund

Entrant Company

APV

Category

Video - Event

Country / Region

Hong Kong SAR