United States

2019

Product Launch Canelitas and Polvorones Bites

Entrant Company

Legion Advertising LLC

Category

Advertising

Client's Name

Bimbo Bakeries USA/Marinela USA

Sub-Category

Online AD Campaign

Message to convey<br>What do we want to say about the product? <br><br>(Does it have something unique? Do we want to emphasize its great flavor or presentation? Will it be available for a limited time only? ) <br><br>Communicate the product's unique size, portability, and convenience. <br>Line product. <br><br>Communication objective<br>What do we expect the consumer to do with this communication?<br>Encourage product purchase and communicate the product's new presentation.<br><br>Target<br>Who do we want to reach? <br>? First-generation Hispanics born in the US between 25 and 45 years old.<br>? Second-generation Hispanics born in the US between 13 and 34 years old; acculturated foreign-born Hispanics falling into this age bracket should be considered part of the target as well. <br>? People who purchase in convenience stores.<br>

Credits

Guillermina Saucedo
Alejando Lopez Pinedo
Eric Leon
Paula Flores
Maria Posas
Mighty Studios
More Silver Winners
2019
United States
JR Capital Build

Entrant Company

Lisa Gorham Creative

Sub Category

Brand Identity

2019
United States

Entrant Company

Avalaunch Media

Sub Category

Infographic

2019
United States

Entrant Company

Helen & Gertrude

Sub Category

Social Media Campaign

2019
United States
Society of Manufacturing Engineers

Entrant Company

Brightfind

Sub Category

Manufacturing