Product Launch Canelitas and Polvorones Bites

Message to convey<br>What do we want to say about the product? <br><br>(Does it have something unique? Do we want to emphasize its great flavor or presentation? Will it be available for a limited time only? ) <br><br>Communicate the product's unique size, portability, and convenience. <br>Line product. <br><br>Communication objective<br>What do we expect the consumer to do with this communication?<br>Encourage product purchase and communicate the product's new presentation.<br><br>Target<br>Who do we want to reach? <br>? First-generation Hispanics born in the US between 25 and 45 years old.<br>? Second-generation Hispanics born in the US between 13 and 34 years old; acculturated foreign-born Hispanics falling into this age bracket should be considered part of the target as well. <br>? People who purchase in convenience stores.<br>