Discover Saudi Coffee: The Culture of Hospitality

Inside The Frame
We will find the book on a white pedestal as if it were in a museum of precious artefacts. We will circle around it with a robotic camera movement, and then the scene will expand to show the entire book. From here, we will begin narrating the story in an abstract manner. Everything we display will be within the frame of the book. Instead of the book, we will place items such as coffee, a grinder, gold, coffee pots, rain, and other scenes that symbolise stories we will clarify later

Introducing Saudi Coffee: The Culture of Hospitality, from the Classics Collection, published by Assouline.

Coffee is a staple across the globe as a warm beverage to start the morning or the perfect pairing with dessert. In Saudi Arabia, coffee is a symbol. A symbol of hospitality, a symbol of national pride, and a symbol of time-honored traditions. Grown mainly in the southwest of the country, coffee beans are carefully tended, harvested, and roasted according to methods particular to each region, which provides a variety of flavors and aromas. The methods of serving coffee in Saudi Arabia have a long history and must be faithfully respected to ensure the appropriate welcome to guests. Hospitality is an important tradition in the Kingdom and is always accompanied with a cup of coffee.
Saudi Coffee: The Culture of Hospitality examines the region’s coffee, from seedling to refreshment. Created in collaboration with the Kingdom of Saudi Arabia Ministry of Culture, this title is the latest addition to the Saudi Arabia series, inviting readers to experience the many wonders of the nation.