MUSE Silver

2024

Argos By Soltura

Entrant Company

Avenue5 Residential | Studio5

Category

Branded Content - Property / Developer

Client's Name

Soltura Development

Country / Region

United States

The name Argos references the legendary ship from Greek mythology, symbolizing adventure, exploration, and the journey home. This allusion to navigation and travel inspired us to infuse the brand with themes of discovery and a sense of belonging. We aimed to create a narrative where residents feel both the excitement of a new journey and the comfort of a dream home, aligning perfectly with Argos by Soltura's vision of rentals that live like dream homes.

Merging the essence of a close-knit neighborhood with the allure of a vacation home was central to our approach. We wanted Argos by Soltura to embody a space where community and leisure coexist effortlessly. Drawing inspiration from the coastal beauty of Southwest Florida, we selected an oceanic green and teal color palette. These hues evoke the tranquility of the sea and the lushness of coastal landscapes, reinforcing the property's geographical setting and the overarching themes of travel and exploration. The color scheme creates a soothing yet invigorating atmosphere that appeals to our target audience seeking both relaxation and adventure.

We crafted a sleek, elegant logo incorporating subtle nautical elements as a nod to the ship Argos and its epic voyages. The typography balances modernity with timelessness, reflecting the property's blend of contemporary living and classic comfort. Textural elements reminiscent of gentle waves are woven throughout the brand collateral, enhancing the sensory connection to the coastal environment. Stock photography featuring joyful and serene community interactions further encapsulates the unique lifestyle that Argos by Soltura offers.

Credits

AVP Creative
Beth MCcreary
Graphic Design Manager
Khanh Dang
Sr. Graphic Designer
Livy Seirer
Andrew Gilbertson
Andrew Gilbertson
More Silver Winners
Student Submission
2024
MUSE Advertising Awards - Touchnav
Jifeng Shen, Yaowei Zheng, Pengyu chen, Tiaohao Liu, Zinan Li

Entrant Company

Macau University of Science and Technology

Category

Student Submission - Student Product Design

Country / Region

Macau SAR

Experiential & Immersive
2024
MUSE Advertising Awards - SafetyNet Energy Allocation

Entrant Company

Carnegie Mellon University

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - brst.
Fab Lab

Entrant Company

Siberian Design Centre

Category

Corporate Identity - Brand Identity

Country / Region

Russia

Website
2024
MUSE Advertising Awards - Pomfret School
Pomfret School

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States