MUSE Gold

2024

Broward MPO "Let's Talk Transportation Podcast"

Entrant Company

Benesch and The Brand Advocates, Inc.

Category

Audio - Podcast

Client's Name

Broward Metropolitan Planning Organization

Country / Region

United States

The Broward Metropolitan Planning Organization (MPO) proudly presents “Let's Talk Transportation,” a pioneering podcast series that demystifies the complex world of urban planning, infrastructure, and mobility. Designed to engage, educate, and empower Broward County residents, this podcast serves as a crucial communication bridge between the public and the transportation planning community.
“Let's Talk Transportation” is more than just a podcast; it is an initiative aimed at fostering a participatory approach to transportation planning. Through candid conversations, expert insights, and community stories, the series explores the multifaceted dimensions of transportation—from policy and planning to innovative technologies and sustainable practices. Understanding that transportation is integral to daily life, our creative vision was to produce a series that is both informative and relatable. Each episode is meticulously crafted to balance technical details with human-interest stories, ensuring that listeners not only gain knowledge but also connect emotionally with the subject matter. Episodes typically run between 20 to 30 minutes, making them accessible for busy listeners. The series features a diverse range of guests, including urban planners, policymakers, engineers, and local residents, each offering unique perspectives. Topics covered include the future of public transit, the impact of transportation on community health, and the role of technology in shaping our transportation landscape. Since its launch, “Let's Talk Transportation” has garnered substantial attention, quickly becoming a trusted source of information for the Broward County community. Listener feedback indicates a heightened awareness and understanding of transportation issues, and many have praised the podcast for making complex topics accessible. What sets this podcast apart is its interactive elements. Each episode concludes with a call to action, encouraging listeners to participate in public forums, surveys, or community events. Additionally, the podcast is complemented by an interactive website featuring episode transcripts, additional resources, and a platform for community feedback. “Let's Talk Transportation” is a testament to Broward MPO’s commitment to transparency, community engagement, and innovative communication. By leveraging the power of podcasting, we have created a dynamic platform that informs and inspires active participation in the future of Broward County’s transportation landscape.

Credits

Executive Director, Broward MPO
Greg Stuart
Deputy Executive Director, Broward MPO
Carol Henderson
Graphic Designer, Broward MPO
Jose Vera
Senior Project Manager, Benesch
Jill Quigley
Managing Partner, The Brand Advocates
Tasha Cunningham
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