Best PR Campaign

At Large PR spearheaded a comprehensive media campaign to elevate the visibility of the Collier Prize for State Government Accountability, an award established by the University of Florida to honor outstanding journalism that promotes state government accountability. The campaign aimed to raise awareness of the prize and its significance in promoting investigative journalism that ensures transparency and accountability in government operations.
The agency implemented a multi-faceted media outreach strategy targeting a broad range of outlets, including philanthropic news platforms, industry publications, podcasts, and radio interviews. By securing coverage across these diverse channels, At Large PR effectively communicated the value of the Collier Prize and spotlighted the impactful work of its 2024 winners.
The results of the campaign were substantial, with 16 pieces of media coverage garnered across various respected platforms. Notable mentions included philanthropic news sources such as Philanthropy News Digest and Inside Philanthropy, which highlighted the substantial $8 million donation to the University of Florida to support journalism. Coverage also extended to leading industry publications like Editor & Publisher, Governing, and Capitol Communicator, emphasizing the importance of investigative journalism. In addition, the campaign secured radio interviews and podcast features, including appearances on WBAI and It's All Journalism, and placed op-eds in notable outlets like Talkers and the Tampa Bay Times.
Through its targeted and strategic efforts, At Large PR successfully amplified the visibility of the Collier Prize and reinforced the critical role of investigative journalism in encouraging government accountability.