2024

For Our Freedoms Big and Small

Entrant

Northwell Health

Category

Video - TV Ad

Client's Name

Country / Region

United States

The goals were simple: Make military service members smile, feel appreciated, and feel cared for. No trite thank you’s. No serious, somber imagery or messaging. The resulting TV spot was an uplifting tribute to the moments of freedom we all get to enjoy because of the hard work and sacrifice of our military service members—and a promise to do everything we can to give them happy, healthy lives in return.