United States

2019

Marinela Is in Me Campaign

Entrant Company

Legion Advertising LLC

Category

Advertising

Client's Name

Bimbo Bakeries USA/ Marinela USA

Sub-Category

Online AD Campaign

COMMUNICATION OBJECTIVE<br><br>1. Brand building through increased awareness rates in core and target<br>2. Continue building and strengthening the digital communication platform<br>3. Increase brand buzz amongst Marinela customers with an innovative message thus allowing to expand the brand?s reach<br><br>Primary consumer target<br>2nd Generation of US Hispanic: US born Hispanic between 13-30 years old; acculturated foreign born Hispanics falling into this age bracket should be considered as well as part of the target.<br>

Credits

Guillermina Saucedo
Saul Dominguez
Guillermina Saucedo
Paula Flores
Maria Posas
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United States

Entrant Company

Kevin Rist Productions

Sub Category

Tourism

2019
Canada

Entrant Company

Zulu Alpha Kilo

Sub Category

Documentary

2019
United Kingdom

Entrant Company

BBC

Sub Category

Show Opening Segment (NEW)

2019
Hong Kong
MoneyHero

Entrant Company

APV

Sub Category

Banking