MUSE Gold

2019

Marinela Is in Me Campaign

Entrant Company

Legion Advertising LLC

Category

Advertising - Online AD Campaign

Client's Name

Bimbo Bakeries USA/ Marinela USA

Country / Region

United States

COMMUNICATION OBJECTIVE<br><br>1. Brand building through increased awareness rates in core and target<br>2. Continue building and strengthening the digital communication platform<br>3. Increase brand buzz amongst Marinela customers with an innovative message thus allowing to expand the brand?s reach<br><br>Primary consumer target<br>2nd Generation of US Hispanic: US born Hispanic between 13-30 years old; acculturated foreign born Hispanics falling into this age bracket should be considered as well as part of the target.<br>

Credits

Guillermina Saucedo
Saul Dominguez
Guillermina Saucedo
Paula Flores
Maria Posas
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