2019

Marinela Is in Me Campaign

Entrant Company

Legion Advertising LLC

Category

Advertising - Online AD Campaign

Client's Name

Bimbo Bakeries USA/ Marinela USA

Country / Region

United States

COMMUNICATION OBJECTIVE 1. Brand building through increased awareness rates in core and target 2. Continue building and strengthening the digital communication platform 3. Increase brand buzz amongst Marinela customers with an innovative message thus allowing to expand the brand?s reach Primary consumer target 2nd Generation of US Hispanic: US born Hispanic between 13-30 years old; acculturated foreign born Hispanics falling into this age bracket should be considered as well as part of the target.

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