United States

2019

Marinela Is in Me Campaign

Entrant Company

Legion Advertising LLC

Category

Advertising

Client's Name

Bimbo Bakeries USA/ Marinela USA

Sub-Category

Online AD Campaign

COMMUNICATION OBJECTIVE<br><br>1. Brand building through increased awareness rates in core and target<br>2. Continue building and strengthening the digital communication platform<br>3. Increase brand buzz amongst Marinela customers with an innovative message thus allowing to expand the brand?s reach<br><br>Primary consumer target<br>2nd Generation of US Hispanic: US born Hispanic between 13-30 years old; acculturated foreign born Hispanics falling into this age bracket should be considered as well as part of the target.<br>

Credits

Guillermina Saucedo
Saul Dominguez
Guillermina Saucedo
Paula Flores
Maria Posas
More Gold Winners
2019
United States
Anheuser-Busch

Entrant Company

The Creative Bar

Sub Category

Brand Identity

2019
Turkey
Ko├žSistem Bilgi ve ?leti?im Hizmetleri A.?.

Entrant Company

Ko├žSistem Bilgi ve ?leti?im Hizmetleri A.?.

Sub Category

How-to / DIY

2019
Switzerland
BCI / Canton de Vaud, Switzerland

Entrant Company

Mashka

Sub Category

Brochure

2019
Faroe Islands
Oura Health

Entrant Company

Oura Health

Sub Category

Brand Identity