MUSE Gold

2024

TECHSAUCE GLOBAL SUMMIT 2024

Entrant Company

The Pixelone Production Co.,Ltd.

Category

Event - Tech Event

Client's Name

TECHSAUCE

Country / Region

Thailand

The TECHSAUCE GLOBAL SUMMIT 2024, with the core concept
**“TECHPLOROR: NAVIGATE TO THE GATE OF AI TERRITORY,”** is an ambitious and exciting initiative. The goal is to become the leading technology hub in Asia and Southeast Asia while providing an exceptional experience for attendees to prepare for the AI era.
To achieve this, the project is organized into three main components:
1. **Concept**
- **Elevating the Experience**: The theme **“TECHPLOROR”** reflects exploration and discovery of new technologies and AI. It aims to make participants feel like explorers venturing into the world of AI.
- **Participant Engagement**: Create novel experiences to captivate returning attendees and excite them with new and different elements.
2. **Design**
- **Outstanding Design**: The design must reflect the status of being the largest tech conference in Asia. This includes using cutting-edge technology and modern design, creating diverse tech display areas, and showcasing AI and new innovations.
- **Space and Management**: Design the space to accommodate large-scale events with ease of movement between areas, and integrate advanced display technologies.
3. **Experience**
- **Novel Experiences**: Offer unprecedented experiences such as hands-on trials with AI and new technologies, creative seminars or workshops, and opportunities for interaction with industry experts.
- **Building Relationships**: Organize activities that promote networking and engagement, such as interactive events or networking sessions focused on exchanging ideas and experiences.
**Communication and Marketing**
- **Targeted Marketing**: Employ strategies to generate interest and encourage attendance, including social media, influencer marketing, and various advertising channels.
- **Creating Excitement**: Continuously release updates and news about the event to build anticipation and excitement among the target audience.

Credits

CEO/Creative Director, The Pixelone Production Co,,Ltd.
Chatupon Sittichai
More Gold Winners
Event
2024
2024 MUSE Creative Awards Winner -  Homecoming 2024: “Not Like Us”

Entrant Company

KQ Communications

Category

Event - Public Event

Country / Region

United States

Integrated Marketing
2024
2024 MUSE Creative Awards Winner - Dare To Scare
Party City

Entrant Company

22Squared

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United States

Typography
2024
2024 MUSE Creative Awards Winner - GREEN FIELD WATCHMEN
绿野守望者

Entrant Company

Peng Guozhi 彭国智

Category

Typography - Packaging / Product

Country / Region

China

Website
2024
2024 MUSE Creative Awards Winner - Intelligent Operation Unified Network Management Platform
Ying Jiang, Yiliang Liu, Guanghui Zhang

Entrant Company

Shanghai Dingqian Information Technology Co., LTD

Category

Website - Website / Other___

Country / Region

China