MUSE Silver

2024

HOKA | Style Starts From the Ground Up

Entrant Company

Dick's Media Network

Category

Social Media - Video

Client's Name

HOKA

Country / Region

United States

"HOKA | Style Starts From the Ground Up" is a video advertisement produced around the objective of elevating HOKA's new lifestyle shoe collection in a way that positions HOKA as a lifestyle brand, representing inclusivity and joyful movement through nature-inspired landscapes to urban terrains, redefining what it means to live in style.

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Credits

Creative Director | Dick's Media Network

Todd Bronson

Creative Manager/Art Director | Dick's Media Network

Joseph Boeggeman

Sr. Designer/Editor | Dick's Media Network

Gustavo Cervantes

Marketing Planner | Dick's Sporting Goods

Audrey Honiotes

Manager, Category Marketing | Dick's Sporting Goods

Ashley Bezilla

Director, Category Marketing | Dick's Sporting Goods

Emily Druchniak

Associate Copywriter | Dick's Sporting Goods

Colin Parrish

Director of Operations | Dick's Media Network

Frank Del Grosso

Partner Manager | Dick's Media Network

Julianna Merry

VP, Creative & Entertainment | Dick's Media Network

Mark Rooks

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