MUSE Silver

2024

HOKA | Style Starts From the Ground Up

Entrant

Dick's Media Network

Category

Social Media - Video

Client's Name

HOKA

Country / Region

United States

"HOKA | Style Starts From the Ground Up" is a video advertisement produced around the objective of elevating HOKA's new lifestyle shoe collection in a way that positions HOKA as a lifestyle brand, representing inclusivity and joyful movement through nature-inspired landscapes to urban terrains, redefining what it means to live in style.

Credits

Creative Director | Dick's Media Network
Todd Bronson
Creative Manager/Art Director | Dick's Media Network
Joseph Boeggeman
Sr. Designer/Editor | Dick's Media Network
Gustavo Cervantes
Marketing Planner | Dick's Sporting Goods
Audrey Honiotes
Manager, Category Marketing | Dick's Sporting Goods
Ashley Bezilla
Director, Category Marketing | Dick's Sporting Goods
Emily Druchniak
Associate Copywriter | Dick's Sporting Goods
Colin Parrish
Director of Operations | Dick's Media Network
Frank Del Grosso
Partner Manager | Dick's Media Network
Julianna Merry
VP, Creative & Entertainment | Dick's Media Network
Mark Rooks
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