MUSE Gold

2024

Quiet Pulse: The Dance of Solitude

Entrant Company

Shimin Gu

Category

Video - Experimental

Client's Name

Shimin Gu

Country / Region

United States

Researchers have defined solitude in various ways throughout history, and its meaning continues to evolve. In today's fast-paced world, it's important to ask: How can we embrace solitude in our stressful, constraint-filled daily lives?

I drew inspiration from two people close to me—my mom and my roommate. My parents work together, so my mom is rarely alone except when she’s in the bathroom. She takes long showers, does her skincare routine, and listens to podcasts during this time. Similarly, my roommate spends extended periods on the toilet, playing Candy Crush. They both describe this time in the bathroom as the most peaceful part of their day.

In solitude, our bodies may be confined to one space, but our minds are free to wander, experiencing a wide range of emotions. With its exaggerated movements, dance has a unique ability to convey these emotions and “speak” to people in ways that go beyond the everyday. I used a motion capture system to record the dancer’s movements, adding visual effects to enhance the emotional expression.

This video documents a live dance performance that portrays a personal journey through solitude, combining motion capture, projection, modern dance, and a stage set. While the journey doesn’t represent one person's experience, it serves as a collective expression of solitude that resonates with many. I believe solitude is a multifaceted experience, and the performance is divided into four chapters—Escape, Dissociation, Choice, and Solitude—to reflect its different phases. Each chapter has its own choreography, music, and visual effects, with a sense of confinement carried throughout the performance via the physical stage set.

This piece isn’t meant to be a step-by-step guide to finding peace in solitude. Instead, I hope it encourages self-reflection and helps people uncover their own quiet pulse within solitude.

Credits

Performer
Sarah Amores
More Gold Winners
Website
2024
MUSE Advertising Awards - DALI VI System

Entrant Company

Dali Design

Category

Website - Branding

Country / Region

China

Strategic Program
2024
MUSE Advertising Awards - National Scholarship Month Campaign 2023

Entrant Company

CLYDE

Category

Strategic Program - PR Campaign

Country / Region

United States

Event
2024
MUSE Advertising Awards - RSH Street Art Festival
Ministry of Culture, The Saudi Visual Arts Commission

Entrant Company

TAIT

Category

Event - Cultural Event

Country / Region

United States

Video
2024
MUSE Advertising Awards - IRON ISLAND TRAILER

Entrant Company

Promo TV Globo

Category

Video - Drama

Country / Region

Brazil