Pet Dermatology Center

For a practice that quite literally gets to the bottom of pet skin conditions, By Hart created a family of logos that stretches the imagination—and exactly one wiener dog. The primary logo is a playful reminder that while skin issues present on the surface, Pet Dermatology Center’s expert-led care team must look beneath the fur to uncover the root cause on the inside of your beloved pet.

In keeping with the inclusive spirit of this specialized veterinary practice, we didn’t stop at our dachshund metaphorical hero. We designed a charming suite of secondary marks and graphical patterns, featuring a variety of individual cats and dogs with equally disarming personalities. From little heads and paws peeking out in profile to charmingly posed tails and petooties, every detail of each animal mark was crafted to honor Dr. Fiona Lee and team’s meticulous, personalized attention in an effort to help this practice become both memorable and approachable at first sight. After all, pet dermatology care is about treating every inch of our furry friends—with love from head to tail.