2024
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About The Entry
Our “All About Virginity & Your First Time” series deconstructs the made-up, patriarchal concept of "virginity," and demystifies the experience of first-time sex. The sex education series (in English & Spanish) offers guidance on how to know if you’re ready to have sex, as well as what to expect. Hosted by engaging social influencers and sex educators Dr. Uchenna “UC” Ossai and Larissa Págan, the series breaks down the importance of consent, open communication, and safer sex practices.
Our goal was to provide shame-free information to youth, because they often experience judgments about their sexual health or identities. We used humor to help them learn to take control of their bodies and decisions about sexual and reproductive health by normalizing experiences, busting myths, and empowering young people.
“All About Virginity & Your First Time” challenges audiences to rethink first-time sex. It connected with young people in a fun, informative way, using trusted messengers. Over 125k people viewed the series and 1.7 million visited the virginity page of the website in English and Spanish in the last year, successfully educating our audience about this highly searched topic.
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HireInfluence
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Best Agency Awards - Marketing Agency of the Year
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United States
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Social Media - Entertainment
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United States
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Department of Cultural Affairs, Taoyuan
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Event - Cultural Event
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Taiwan
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Gravity Global
Category
Best Agency Awards - B2B Agency of the Year
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United Kingdom