MUSE Platinum

2024

All About Virginity & Your First Time

Entrant Company

Planned Parenthood Federation of America

Category

Video - Educational

Client's Name

Country / Region

United States

Our “All About Virginity & Your First Time” series deconstructs the made-up, patriarchal concept of "virginity," and demystifies the experience of first-time sex. The sex education series (in English & Spanish) offers guidance on how to know if you’re ready to have sex, as well as what to expect. Hosted by engaging social influencers and sex educators Dr. Uchenna “UC” Ossai and Larissa Págan, the series breaks down the importance of consent, open communication, and safer sex practices.

Our goal was to provide shame-free information to youth, because they often experience judgments about their sexual health or identities. We used humor to help them learn to take control of their bodies and decisions about sexual and reproductive health by normalizing experiences, busting myths, and empowering young people.

“All About Virginity & Your First Time” challenges audiences to rethink first-time sex. It connected with young people in a fun, informative way, using trusted messengers. Over 125k people viewed the series and 1.7 million visited the virginity page of the website in English and Spanish in the last year, successfully educating our audience about this highly searched topic.

Credits

Melanie Newman, Senior Vice President, Communications and Culture
Lauren Garcimonde-Fisher, Vice President, Brand
Dr. Sara Flowers, Vice President, Education & Training
Julia Bennett, Senior Director of Digital Education & Learning Strategy
Theresa Darlington, Senior Director, Video Production
Ylonda Gault, Senior Director, Brand and Editorial Content
Ande Hubbard, Creative Director
Silvia Beltran, Associate Director of Bilingual Learning
Esther Chan, Senior Video Editor
Annie Pearlman, Associate Design Director
Adriana Morales, Producer
Mako Mendoza, Assistant Editor and Post Producer
Urim Apocalypse, Motion Graphics Designer
Jorge Clar, Senior Copy Editor
WORD Creative, Production Company
More Platinum Winners
Video
2024
MUSE Advertising Awards - Spring Breeze Inside the Celtic Ruins

Entrant Company

Joyce Jiao

Category

Video - Animation

Country / Region

United States

Video
2024
MUSE Advertising Awards - A Proud Past
Ministry of Sport - Saudi Arabia

Entrant Company

Whizz Film

Category

Video - Cinematography

Country / Region

Saudi Arabia

Video
2024
MUSE Advertising Awards - Singles Day
Visible

Entrant Company

Madwell

Category

Video - Music

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Hello Hong Kong Recovery Campaign

Entrant Company

Hong Kong Tourism Board

Category

Social Media - Celebrity & Influencer

Country / Region

Hong Kong SAR