Aquetha

Online gallery that exposes the aged sake as work of art. Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position Aquetha, which is characterized by ice-temperature aging, as the umbrella for the online gallery Kitamura Sake Exhibition, which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by art.
Bottles and packaging that do not compromise on every detail as a “artwork”. Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing. The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work. A website that acts more like a gallery than EC site. On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.