2024
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Men are deeply passionate about the sports they love, so what better way to get men to try Dove Men+Care plant-based deodorants and antiperspirants than to tie them to a sporting event? That insight drove Studio Resonate to create an audio campaign featuring a series of customized 3D audio spots that ran during the baseball and football seasons. Lighthearted scripts, immersive sound design, and pitch-perfect voiceover performances not only spoke to specific product benefits, but playfully presented the products as competitors in a game relevant to the current sporting season, scoring major points for Dove and making winners out of the men who were persuaded to buy Dove Men+Care products as a result.
Credits
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Moore
Category
Video - Nonprofit
Country / Region
United States
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Museum Kunst der Westküste
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Mobile App - Arts (NEW)
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Germany
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Digital Renegades
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Website - Personal Website
Country / Region
United States
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Oceana
Category
Video - Nonprofit
Country / Region
United States