Dove Men+Care: Fresh on the Field

Men are deeply passionate about the sports they love, so what better way to get men to try Dove Men+Care plant-based deodorants and antiperspirants than to tie them to a sporting event? That insight drove Studio Resonate to create an audio campaign featuring a series of customized 3D audio spots that ran during the baseball and football seasons. Lighthearted scripts, immersive sound design, and pitch-perfect voiceover performances not only spoke to specific product benefits, but playfully presented the products as competitors in a game relevant to the current sporting season, scoring major points for Dove and making winners out of the men who were persuaded to buy Dove Men+Care products as a result.