MUSE Gold

2024

Good Clean Fun

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Single)

Client's Name

LUXE Bidet

Country / Region

United States

Here’s the thing about owning a bidet: people might laugh when they first see it, but they’ll thank you forever when they use it. And that’s exactly what happened in this Luxe Bidet host-read execution with Conan O’Brien.  Conan’s instinctual reaction to the talking points was much like people’s instinctive reaction to a bidet - uproarious laughter.  But he leaned into his amusement to deliver a read that was authentic, funny, and engaging for almost 4 minutes.  His enthusiasm and ability to have fun with these talking points highlights the magic that can happen when there is a true alignment between host and advertiser, and when advertisers are able to step back and let a hosts’ personality shine. And while of course it’s funny to hear one of our favorite comedic icons talk about washing his b*tthole, at the end of the day, this read showed listeners that proper hygiene is no laughing matter.

Credits

Podcast Host, Conan O’Brien Needs A Friend / Team Coco)
Conan O'Brien
Vice President, Creative / Studio Resonate, SiriusXM Media
Casey Baker
Group Creative Director / Studio Resonate, SiriusXM Media
Chelsea Campbell
Senior Copywriter / Studio Resonate, SiriusXM Media
Veronica Kwiatkowski
Senior Manager, Creative Operations / Studio Resonate, SiriusXM Media
Tyler Ott
Senior Account Executive / SiriusXM Media
Shauna Casey
Director, Revenue Partnerships / SiriusXM Media
Ben Cabonargi
Senior Ad Operations Specialist / SiriusXM Media
Drew Daigle
Account Manager / SiriusXM Media
Aura Reyes
Script Writer/Marketing Manager / LUXE Bidet
Emma Andersen
Script Writer/Marketing Manager / LUXE Bidet
James Kelley
Marketing Associate / LUXE Bidet
Kaitlyn Chan
CEO / LUXE Bidet
Anjum Gupta
More Gold Winners
Video
2024
MUSE Advertising Awards - INGREZZA DTC - TakING on TD
Neurocrine Biosciences

Entrant Company

AbelsonTaylor Group

Category

Video - TV Ad

Country / Region

United States

Website
2024
MUSE Advertising Awards - Moburst Revamps NewDay USA’s Careers Page: A Talent Magnet

Entrant Company

Moburst

Category

Website - Best User Experience

Country / Region

United States

Website
2024
MUSE Advertising Awards - Bowers & Wilkins
Cutting-edge Technology Delivers True Sound Experience

Entrant Company

CQL

Category

Website - Electronics (NEW)

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - The Humanity Check
Amnesty International Italia

Entrant Company

Amnesty International Italia

Category

Social Media - Human Rights

Country / Region

Italy