2024
Entrant Company
Category
Client's Name
Country / Region
Here’s the thing about owning a bidet: people might laugh when they first see it, but they’ll thank you forever when they use it. And that’s exactly what happened in this Luxe Bidet host-read execution with Conan O’Brien. Conan’s instinctual reaction to the talking points was much like people’s instinctive reaction to a bidet - uproarious laughter. But he leaned into his amusement to deliver a read that was authentic, funny, and engaging for almost 4 minutes. His enthusiasm and ability to have fun with these talking points highlights the magic that can happen when there is a true alignment between host and advertiser, and when advertisers are able to step back and let a hosts’ personality shine. And while of course it’s funny to hear one of our favorite comedic icons talk about washing his b*tthole, at the end of the day, this read showed listeners that proper hygiene is no laughing matter.
Credits
Entrant Company
Millstream Credit Union
Category
Website - Banking
Country / Region
United States
Entrant Company
IVAR Studios
Category
Video - Sustainability & Environment
Country / Region
Sweden
Entrant Company
Beijing University of Chemical Technology
Category
Student Submission - Student Conceptual Design
Country / Region
China
Entrant Company
NBCUniversal
Category
Branded Content - B2B
Country / Region
United States