MUSE Gold

2024

Good Clean Fun

Entrant

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Single)

Client's Name

LUXE Bidet

Country / Region

United States

About The Entry

Here’s the thing about owning a bidet: people might laugh when they first see it, but they’ll thank you forever when they use it. And that’s exactly what happened in this Luxe Bidet host-read execution with Conan O’Brien.  Conan’s instinctual reaction to the talking points was much like people’s instinctive reaction to a bidet - uproarious laughter.  But he leaned into his amusement to deliver a read that was authentic, funny, and engaging for almost 4 minutes.  His enthusiasm and ability to have fun with these talking points highlights the magic that can happen when there is a true alignment between host and advertiser, and when advertisers are able to step back and let a hosts’ personality shine. And while of course it’s funny to hear one of our favorite comedic icons talk about washing his b*tthole, at the end of the day, this read showed listeners that proper hygiene is no laughing matter.

Credits

Podcast Host, Conan O’Brien Needs A Friend / Team Coco)
Conan O'Brien
Vice President, Creative / Studio Resonate, SiriusXM Media
Casey Baker
Group Creative Director / Studio Resonate, SiriusXM Media
Chelsea Campbell
Senior Copywriter / Studio Resonate, SiriusXM Media
Veronica Kwiatkowski
Senior Manager, Creative Operations / Studio Resonate, SiriusXM Media
Tyler Ott
Senior Account Executive / SiriusXM Media
Shauna Casey
Director, Revenue Partnerships / SiriusXM Media
Ben Cabonargi
Senior Ad Operations Specialist / SiriusXM Media
Drew Daigle
Account Manager / SiriusXM Media
Aura Reyes
Script Writer/Marketing Manager / LUXE Bidet
Emma Andersen
Script Writer/Marketing Manager / LUXE Bidet
James Kelley
Marketing Associate / LUXE Bidet
Kaitlyn Chan
CEO / LUXE Bidet
Anjum Gupta
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