MUSE Gold

2024

Entegra Coach - Legacy Campaign

Entrant Company

Kinetic Marketing & Creative

Category

Advertising - Advertising Campaign

Client's Name

Jayco Family of Companies

Country / Region

United States

For Entegra Coach’s print and digital campaign, we were tasked with celebrating the brand’s legacy of luxury and craftsmanship while connecting it to the personal legacy of its customers. Our approach focused on creating messaging and visual content that captured the elegance of Entegra’s motorhomes and the lifestyle they afford.

We developed a series of options that showcased the premium features and luxury that you will find in all Entegra Coach models.
The visuals emphasized the idea that owning an Entegra Coach is more than just a travel experience—it’s a lifestyle choice that reflects the owner’s desire for quality, comfort, and legacy.

In addition to crafting compelling print materials, we created a flexible structure for Entegra’s internal team to adapt for future use. This included guidelines for developing their own brochures, catalogs, and digital ads, ensuring consistency across all platforms. The digital assets were designed to engage potential buyers, utilizing eye-catching imagery and messaging that reinforced the connection between luxury craftsmanship and personal legacy.

This campaign successfully positioned Entegra Coach as not just a manufacturer of high-end motorhomes but as a brand that understands the values and aspirations of its customers, offering them the tools to continue building their legacy in style and comfort.

Finally, we developed a series of long and short-form videos that range from inspirational brand messaging to more practical Class overviews.

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