2024
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The VEKTOR project with EKTO VR revolutionized how users interact with virtual environments, ultimately crafting a legacy of empowerment and innovation in the VR industry. At its core, VEKTOR is designed to provide users with an immersive and intuitive experience through EKTO ONE boots—wearable technology that enables natural movement in VR while preventing motion sickness.
To shape a lasting impact, we focused on three key success metrics: creating a clear and intuitive guidance tutorial, fostering enjoyable and engaging interactions, and ensuring users felt a sense of empowerment within the virtual world. Our meticulously crafted tutorial guided users step-by-step, incorporating visual footprints and a space-themed narrative to ease anxiety and seamlessly introduce the boots' functionality. The interactive elements, such as mission objectives and real-time feedback, allowed users to engage meaningfully with the environment, fostering both fun and confidence.
The boots themselves play a pivotal role in transforming the user experience. By eliminating the disconnect between real-world motion and VR, they allow users to move naturally in virtual spaces, fundamentally enhancing immersion. We ensured that users experienced not just seamless walking, but also a profound sense of empowerment as they navigated the VR world with confidence.
The VEKTOR project’s success is evident in the positive reception from trade shows and user testing, where participants felt fully immersed and supported by the intuitive design. VEKTOR has showcased how thoughtful design, combined with cutting-edge technology, can shape a legacy of empowerment for future generations of VR users.
Ultimately, the VEKTOR project demonstrated how thoughtful design and innovative technology can transform VR experiences. By making interactions intuitive, enjoyable, and empowering, VEKTOR has created a meaningful and lasting impact on how users engage with virtual environments, shaping a new standard for immersive experiences.
Credits
Entrant Company
Li Huan Public Relations Management Consulting Co., LTD
Category
Video - Sports
Country / Region
Taiwan
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ShanghaiTech University
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Experiential & Immersive - Public Art Installation (NEW)
Country / Region
China
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Naked Dev
Category
Advertising - Online Ad (Single)
Country / Region
United States
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Qihang Fan
Category
Website - Experimental
Country / Region
United States