MUSE Platinum

2024

Ready for every step, reset all your acne problems.

Entrant Company

Createx House

Category

Video - Beauty & Cosmetics

Client's Name

Acne-Aid

Country / Region

Thailand

"Just washing your face is enough" is something consumers believe is "the best." They think there’s no need for multiple steps—just washing away the oiliness is sufficient. However, the truth is that choosing the best skincare products involves following a complete routine, and even then, acne treatment never truly ends.

In reality, everyone faces daily exposure to dirt from everyday life, pollution from the environment, and different lifestyles. This makes issues like oily skin and acne problems that no one can deny.

Acne-Aid recognizes the importance of skincare for everyone, including office workers, students, and even male gamers. The brand emphasizes that clear skin is achievable for all, regardless of lifestyle. By sharing relatable stories that highlight the daily challenges faced by different target groups, Acne-Aid aims to inspire a complete skincare routine: thorough cleansing, complete washing, full nourishment, and targeted treatments. The brand concludes by showcasing its expertise in providing comprehensive acne care solutions.

Based on insights and real-life stories, the marketing campaign “พร้อมทุกสเต็ป Reset ทุกปัญหาสิว” (Ready for Every Step, Reset Every Acne Problem) presents a solution that transforms and boosts confidence with Acne-Aid Total Acne Solution. This line of products is designed to provide a complete routine for acne sufferers, addressing various skin conditions and individual need.

Hero Video: This will showcase real-life situations faced by different target groups, using their unique insights to convey the message. The video will illustrate that no matter what stage of life one is in, following a complete skincare routine is crucial. It will emphasize the importance of using the products to “clean thoroughly, wash completely, nourish fully, and apply treatments precisely” to achieve the desired results in acne treatment.

The success of this campaign will be measured by raising awareness of Acne-Aid, encouraging a mindset shift towards using a complete skincare routine with the mantra “Ready for Every Step, Reset Every Acne Problem,” and increasing purchases. The goal is to promote the idea that everyone should use more than one skincare product to properly cleanse and address acne issues.

Credits

Managing director
Chayanin Sripob
Operations Director
Oranee Thongsan
Creative Manager
Arjaree Mungbang
Account Manager
Anuttara Pumpakdee
Senior Creative
Nakajee Thongyoo
Senior Media Buyer
Pasorn Parinyawisutti
Senior Media planning
Winanda Thayadet
More Platinum Winners
Social Media
2024
MUSE Advertising Awards - HARD ROCK CAFE X MESSI KIDS MENU

Entrant Company

Hard Rock Cafe & Plus 1 Communications

Category

Social Media - Celebrity & Influencer

Country / Region

United States

Strategic Program
2024
MUSE Advertising Awards - Pure Life: Healthy Connections

Entrant Company

BlueTriton Brands

Category

Strategic Program - Branding Refresh

Country / Region

United States

Video
2024
MUSE Advertising Awards - Oakley - Mars
EssilorLuxottica

Entrant Company

Styleframe GmbH

Category

Video - Animation

Country / Region

Germany

Mobile App
2024
MUSE Advertising Awards - The Right Stuff
The Right Stuff

Entrant Company

Naked Dev

Category

Mobile App - Dating

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy