MUSE Gold

2024

Groundbreakers

Entrant Company

Experience Fresh

Category

Video - Property / Developer

Client's Name

Newground International

Country / Region

United States

As the industry leader in planning, designing, and building branded
spaces for financial institutions, organizations, and retailers,
NewGround needed an asset that would create momentum for
their new brand launch and the future of the organization.
The Groundbreaker video became the anthem for that brand
launch — a high-impact video conveying a new era for the 110+
year-old international company that captures their crystal clear
vision for the future: ground breakers are everywhere.
The tone and visuals of the video speaks directly to their target
audience — innovators who push the limits and create the
extraordinary. In doing so, it ties directly into the ethos of New
Ground’s offerings: ground-breakingly planned, designed, and
constructed physical spaces. NewGround needed to attract ONLY
people who want to be a part of something exceptional — builders,
planners, dreamers, and doers. The Groundbreakers video serves
as the first foot forward in the journey to attracting and inspiring
that audience.

More Gold Winners
Mobile App
2024
MUSE Advertising Awards - AirChef
Yang Chen

Entrant Company

Yang Chen, Zhiwen Qian, Ang Li

Category

Mobile App - Food & Drink

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Date Night
Marshall's

Entrant Company

NBCUniversal

Category

Branded Content - Fashion & Beauty

Country / Region

United States

Event
2024
MUSE Advertising Awards - 2024 Yunlin West Ocean Music Festival
Yunlin County Government

Entrant Company

Vision Marketing Co., Ltd.

Category

Event - Music Event

Country / Region

Taiwan

Audio
2024
MUSE Advertising Awards - Jägermeister & Barstool Sports
Mast-Jägermeister US

Entrant Company

S50 Agency

Category

Audio - Podcast

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy