Groundbreakers

As the industry leader in planning, designing, and building branded
spaces for financial institutions, organizations, and retailers,
NewGround needed an asset that would create momentum for
their new brand launch and the future of the organization.
The Groundbreaker video became the anthem for that brand
launch — a high-impact video conveying a new era for the 110+
year-old international company that captures their crystal clear
vision for the future: ground breakers are everywhere.
The tone and visuals of the video speaks directly to their target
audience — innovators who push the limits and create the
extraordinary. In doing so, it ties directly into the ethos of New
Ground’s offerings: ground-breakingly planned, designed, and
constructed physical spaces. NewGround needed to attract ONLY
people who want to be a part of something exceptional — builders,
planners, dreamers, and doers. The Groundbreakers video serves
as the first foot forward in the journey to attracting and inspiring
that audience.