Decathlon

The world’s largest sports retailer, Decathlon, is now a digital-first brand with a best-in-class ecommerce platform – redesigned to craft a cohesive user experience worthy of the inspired global sports brand, and inspire people to embrace the joy of sports digitally, from homepage to checkout.
Work & Co partnered closely with Decathlon’s in-house teams on digital design and front-end development of its digital store, shifting Decathlon from their physical retail-centric heritage to a digital-first brand.
The new ecommerce platform also comes on the heels of a brand refresh by Wolff Olins, helping the company become known as a retailer of sporting goods and an innovator in sports.
Features of the first release include:
Storytelling and content strategy to create deeper engagement across the journey
A consistent brand expression and new digital design system
Cohesive UX patterns that offer a seamless flow in and out of the many categories that make up the Decathlon universe
Evolution of the company’s tech stack
Faster checkout for customers, also helping directly impact conversion
“We’ve been working towards digital transformation for some time, but Work & Co uniquely knows how to help an established global brand set a modern foundation that helps the full organization accelerate at a pace that’s not possible without their partnership,” noted Decathlon’s VP of Digital Design, Vinnie Hendriks.