MUSE Gold

2024

Camicado

Entrant Company

Work & Co

Category

Mobile App - E-Commerce

Client's Name

Camicado

Country / Region

Brazil

With its all new mobile commerce platform, Camicado brings a richer and more integrated experience to both loyal shoppers and growing customers of the largest Brazilian home goods retailer.

The new app is the latest in Camicado’s ongoing digital transformation, and the result of a long-standing partnership between Camicado and Work & Co, which led the strategy, design and part of the development of the new app.

The new app ensures that products are presented in an even more inspiring way and engagement is amplified with contextual content, immersive experiences and expanded services. With the new app, Camicado complements and enhances the shopping journey offered on the brand's other channels.

-Immersive Experiences - By giving users the chance to navigate through immersive stories versus SKUs, they can access a wider selection of products for various occasions. Using visual filters, the app makes it simple to find what you're looking for. The experience also goes beyond traditional category searches to elevate specific needs and increase discovery of new items.
-Expanded services - With Camicado iD, customers can use an identifier in the app to simplify the purchasing process, making it easier to access purchase history, coupons, and cashback.
-Contextual content - Content is one of the key strategies of the project to connect people meaningfully. We introduced new components and special templates to showcase what Camicado offers. A thematic architectural logic was followed, featuring special dates and settings decorated with items selected by professionals and influencers. This approach blends hobbies and life moments, making product discovery an engaging experience.

Said Natan Anaf, General Director of Camicado: "Together with Work & Co, we set out to create a horizontal brand strategy across our channels, translating Camicado's core values into the digital experience. The new app solidifies Camicado’s place as not only the top destination for shopping, but also the hub for all inspiration related to home style and decor.”

Credits

Managing Director, Camicado
Natan Anaf
Digital Product Manager, Camicado
Fernanda Grossi
Planning and Performance Manager, Camicado
Alexandre Medeiros
Projects and E-commerce, Camicado
Raphaela Lima
Former IT Head, Camicado
William Medonça
Former Mkt Dir, Camicado
Vinicius Rodrigues
Product Owner, Camicado
Ciro Ralfe
More Gold Winners
Video
2024
MUSE Advertising Awards - Francesco, an extraordinary colleague

Entrant Company

Citadel

Category

Video - Recruitment

Country / Region

United States

Best Agency
2024
MUSE Advertising Awards - One23

Entrant Company

NBCUniversal

Category

Best Agency Awards - Best Event

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - The Sound of Violence: Anti-Child Abuse Video
Save the Children Hong Kong

Entrant Company

Save the Children Hong Kong

Category

Social Media - Celebrity & Influencer

Country / Region

Hong Kong SAR

Experiential & Immersive
2024
MUSE Advertising Awards - göt2b x Ditch the Label  Self Expression Summit
göt2b Henkel Consumer Brands

Entrant Company

CONVERSATE COLLECTIVE

Category

Experiential & Immersive - Cause Marketing (NEW)

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy