Natalie Eva Marie Recovery Centers

From being a famed pro wrestler to becoming an advocate for addiction recovery, Natalie Eva Marie has opened her first behavioral health recovery center in Laguna Beach, CA. We wanted to combine the bold, blocky branding of her initials—NEM—with the softness and compassion she exudes when speaking about her personal journey of recovery and what she hopes to bring to clients at her center. We achieved this by incorporating her fashionable bold colors, custom signature, and dynamic imagery and font animations throughout. You can't rise through the ranks of WWE's Divas division and have a stoic healthcare website—and her launch into the world of behavioral health is anything but stale. The goal? Make it a lifestyle, infuse it with all the fitness, wellness, and recovery habits that have worked for her and so many others—and make it pink.