MUSE Gold

2025

National Museum of China Calendar 2025

Entrant Company

Biejing Culture Chongqing, China

Category

Typography - Book

Client's Name

National Museum of China

Country / Region

China

This design is the 2025 calendar book published by the National Museum of China. The overall design draws inspiration from traditional Chinese book cases but incorporates innovative craftsmanship and contemporary concepts. While presenting an Eastern aesthetic, it also offers practical and reusable, eco-friendly value.
The outer case creatively uses translucent wine-red acrylic with die-cut hollow sections, showcasing the beauty of national treasures. After the calendar is used up, the outer case can be repurposed as a pen holder or small vase, adding practical and display value.
The inner booklets are divided into four volumes according to the seasons—spring, summer, autumn, and winter—enhancing usability and making it easier to browse. Each page features a national treasure from Chinese history, combining a classic Western grid system with Eastern aesthetics.

Credits

Biejing Lab
tang xu
Photographer
bei ye
More Gold Winners
Event
2025
MUSE Advertising Awards - Halloween Party NYX Professional Makeup
L’Oréal Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Event - Customer Engagement (NEW)

Country / Region

Germany

Video
2025
MUSE Advertising Awards - Nicotine Replacement Therapy Animation

Entrant Company

Random42 Scientific Communication

Category

Video - Animation

Country / Region

United Kingdom

Integrated Marketing
2025
MUSE Advertising Awards - CELESTIAL PHENOMENON
The Dallas Morning News

Entrant Company

Medium Giant

Category

Integrated Marketing - Event Marketing

Country / Region

United States

Branded Content
2025
MUSE Advertising Awards - ALDI All Year

Entrant Company

NBCUniversal

Category

Branded Content - Retail

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy