MUSE Gold

2025

Fine City Happy Weihai

Entrant

Liang Zhiyang

Category

Video - Animation

Client's Name

Liang Zhiyang

Country / Region

China

About The Entry

In order to strengthen the publicity of Weihai's Qianli Mountain and Sea Self-driving Tourism Highway and show the achievements of high-quality development of Weihai's cultural tourism industry, I participated in the production of this cultural tourism 3D animation promotional short film "Fine City Happy Weihai". The short film focuses on four-season tourism in the whole area of Weihai, with thousands of miles of mountain and sea self-driving tourism highway as the main line, interspersed with major scenic spots, Internet celebrity check-in places, representative cultural tourism images, etc.
Taking a Citywalk belonging to Weihai as the main line, the three-dimensional IP image is combined and collided with the city scenery to produce an interesting and energetic interactive effect. With spring, summer, autumn, winter and four seasons as time clues to experience Weihai's unique Jiawu culture, ocean, entertainment, coastal scenery and quality leisure.
The film takes the cheering gull as the Citywalk as the protagonist, interspersed with cartoon images such as the crab sister, the spokesperson of Weihai seafood food, and the big swan, the spokesperson of winter travel to Weihai. It leads the audience through the thousands of miles of mountains and seas in Weihai. The feeling of happiness fills the heart little by little, and finally reaches the door of happiness, for this Citywal K draw a dot.
Finally, everyone is invited to "Fine City Happy Weihai" to stand on a Citywalk. It presents an excellent visual feast for the sharing of scenery and humanities, and launches the gorgeous chapter of Weihai's four seasons tourism.

Featured Media

Credits

Liang Zhiyang
More Gold Winners
Video
2025
2025 MUSE Creative Awards Winner - AXA Insurance Video Campaign
AXA General Insurance Hong Kong Limited

Entrant

Shepherd Communications Limited

Category

Video - Art & Design

Country / Region

Hong Kong SAR

Mobile App
2025
2025 MUSE Creative Awards Winner - AI Tickey
Pixel Pack Inc

Entrant

Fang Nan

Category

Mobile App - Services

Country / Region

United States

Student Submission
2025
2025 MUSE Creative Awards Winner - Pan Gu Amphibious Intelligent Exploration Drone

Entrant

Guangzhou Academy of Fine Arts

Category

Student Submission - Student Product Design

Country / Region

China

Outdoor Advertising
2025
2025 MUSE Creative Awards Winner - Colors of the Caribbean - Kooyman Community Murals

Entrant

Kooyman BV

Category

Outdoor Advertising - Mural Advertising (NEW)

Country / Region

Netherlands Antilles