2025
Entrant Company
Category
Client's Name
Country / Region
In order to strengthen the publicity of Weihai's Qianli Mountain and Sea Self-driving Tourism Highway and show the achievements of high-quality development of Weihai's cultural tourism industry, I participated in the production of this cultural tourism 3D animation promotional short film "Fine City Happy Weihai". The short film focuses on four-season tourism in the whole area of Weihai, with thousands of miles of mountain and sea self-driving tourism highway as the main line, interspersed with major scenic spots, Internet celebrity check-in places, representative cultural tourism images, etc.
Taking a Citywalk belonging to Weihai as the main line, the three-dimensional IP image is combined and collided with the city scenery to produce an interesting and energetic interactive effect. With spring, summer, autumn, winter and four seasons as time clues to experience Weihai's unique Jiawu culture, ocean, entertainment, coastal scenery and quality leisure.
The film takes the cheering gull as the Citywalk as the protagonist, interspersed with cartoon images such as the crab sister, the spokesperson of Weihai seafood food, and the big swan, the spokesperson of winter travel to Weihai. It leads the audience through the thousands of miles of mountains and seas in Weihai. The feeling of happiness fills the heart little by little, and finally reaches the door of happiness, for this Citywal K draw a dot.
Finally, everyone is invited to "Fine City Happy Weihai" to stand on a Citywalk. It presents an excellent visual feast for the sharing of scenery and humanities, and launches the gorgeous chapter of Weihai's four seasons tourism.
Credits
Entrant Company
Lee Tung Avenue Management Company Limited
Category
Event - Customer Engagement (NEW)
Country / Region
Hong Kong SAR
Entrant Company
Gravity Global
Category
Outstanding Agency Awards - Outstanding Independent Agency
Country / Region
United Kingdom
Entrant Company
Sunny Idea (HK) Limited
Category
Social Media - Financial Services
Country / Region
Hong Kong SAR
Entrant Company
SPARK Creative & Creatalk
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
Vietnam