Aurora Launch Video

GE HealthCare, a leader in medical imaging equipment, recently launched Aurora, one of the most advanced digital SPECT / advanced CT machines to hit the market. The new product introduction was first launched in Europe at a major trade show and this was followed up with a launch in the U.S. at the Radiological Society of North America tradeshow. The video, the centerpiece of the launch event, was designed to highlight key differentiators of Aurora from its competition, such as exceptional image quality, Effortless Workflow, and advanced AI capabilities that result in increased lesion detectability. Because Aurora was not yet installed in actual settings, we relied on sophisticated 3D animation to bring the capabilities of Aurora to life. We built system imagery from CAD files to be able to showcase the machine in a pristine environment, then we created mini-vignettes of the machine in use – all generated using models. The video uses an expansive soundtrack with on-screen messaging to drive the key content. The launch event was a huge success. The video has already won other industry awards and continues to see growing use in other tradeshows and in customer events.